Federation of Uganda Football Association (FUFA) has acquired Nivana Water as the main exclusive national teams’ water partner.
FUFA and Crown beverages’ Nivana signed a three-year deal worth Shs500 million. The deal was unveiled on Wednesday morning at FUFA house in Mengo.
FUFA President Moses Magogo said; “We are very thankful to the FUFA and NIVANA team for this marriage to happen. We are living in very challenging times to attract brands.
“We are targeting reaching every household to play or have footballers. We need partners that will bring value to success. This is Nivana water for three years to quench the thirst for national teams,” Magogo added.
Timothy Luzinda, the Head of Marketing Crown Beverages Ltd said; “It is a three year deal (partnership) with product (Nivana water) and cash. It comes to a tune of Shs. 500,000,000. It is packaged in a silky bottle.”
“We are privileged and honoured to be part and parcel of the football journey. We have been partners with FUFA especially in beach soccer and other events as General Assembly and Awards,”Luzinda added